“I am and always will be the Optimist. The Hoper of Far-Flung Hopes.
The Dreamer of Improbable Dreams.”
The goal of this project was to redesign toy packaging and fix the problems that the current packaging had. I chose this Doctor Who Micro-Figurine Toy (circa 2015) that was very interesting to me because it had all the current incarnations of the Doctor. The packaging also provided background information and the years of each incarnation.
The original packaging is designed for children; however, many kids have never seen the original episodes of Doctor Who. I decided to change the target audience towards people in their 20’s and older, to create more a collector’s item. For adults who either have grown up watching Doctor Who or gotten into the show the past couple of years. This is something that they would want to display. My design is more sophisticated and less childish. I changed the packaging to be more horizontal to go along with this “time line” feel of the show and to go along with the history of each doctor. When pulling the slider, you end up revisiting each regeneration of the Doctor.
